This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.

Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She is a Networking Committee Member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and is on the executive committee for the Council for Australasian Tourism and Hospitality Education (CAUTHE). She researches emerging trends in women and family travel and tourism, as well as consumer behaviour (tourists and guests), services marketing, and qualitative research methods.

Elaine Yang is a researcher at the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. Her doctoral research project investigates the gendered risk perception of Asian solo female travellers. She researches in the areas of gender studies and critical approaches in tourism.

Foreword.- Acknowledgements.- Chapter 1. Asian Cultures and Contemporary Tourism: Locating Asia, Cultural Differences and Trends.- Section 1: Collectivism. Chapter 2. Ethnic Reunions in Tourism: The Route to Roots.- Chapter 3. Visiting Friends and Relatives (VFR) Tourism Decisions Within Collective Cultures: Insights from Taiwanese Hosts Residing in Brisbane, Australia.- Chapter 4. Same, Same, but Different: The Influence of Children in Asian Family Travel.- Chapter 5. A Brief History of Chinese Wedding and Bridal Photography Tourism: Through the Lens of Top Chinese Wedding Photographers.- Chapter 6. Motivated Muslims: Exploring Travel Career Patterns among Indonesian Tourists.- Section 2: Wellbeing. Chapter 7. The Meaning of Spa Tourism for Japanese.- Chapter 8. My story with New Zealand wine: Female Chinese Tourists Wine Experiences in New Zealand.- Chapter 9. Shamanic Rituals and South Asian Tourist Perceptions.- Chapter 10. To Go or Not To Go: A Typology of Tourist Destination Avoidance.- Chapter 11. Chinese Travelling Overseas and Their Anxieties.