This book comparatively assesses the China and Indias soft power strategy in Iran. By employing Joseph S. Nyes Soft Power theory and forming the new concept ofPower of Bonding, this book formulated China and Indias soft power narratives and applied it through the empirical analysis in Iran. Based on this theory, this book seeks explanations for the question ofHow China and India respectively, strategically and comparatively use the soft power strategy in Iran?. To reach the find-out, this book compares the understanding, resources, strategies, influences and uses of China and Indias soft power in Iran under three thematic areas, including power of bonding through cultural attractions, and attributions; political and diplomatic engagement and economic partnerships. By analysing China and Indias soft power strategy in Iran, this book seeks to contribute to the soft power literature through a theoretical replication based on non-Western soft power strategy, the concept and its empirical application in China and India.
Md. Nazmul Islam is an Assistant Professor in the Department of Political Science and Public Administration and Head of Turkey, Asia, and Indo-Pacific Studies at ULSA, Ankara Yildirim Beyazit University. He is also an Adjunct Assistant Professor in the Department of Media and Communication Studies at Ankara University, Turkey.
1. Introduction.- 2. Theoretical framework and non-western soft power strategy.- 3. Chinas soft power strategy.- 4. Chinas soft power strategy in Iran.- 5. Indias soft power strategy.- 6. Indias soft power strategy in Iran.- 7. Comparing the China and Indias soft power strategy in the case of Iran.- 8. Conclusion.
