Libraries are always looking for new ways to engage with their patrons, and well-planned programming is one way to accomplish this goal. Library programming accomplishes this. Successful programming can be found in offering a variety of events, focusing activities on specific constituents, and providing meaningful library experiences. It can also be seen in advertising, social media, and the careful planning and execution of programs that ensure high quality engagement and participation. This book provides in-depth practical advice and examples of public and academic library programming activities. Included in this volume are methods for identifying target audiences, activities and ways to find and generate even more ideas, tools for assessment and budgeting, and tips on planning programs from inception to execution.

Chapters include:

Making a Case for ProgrammingDiscovering the Best Programs for Your LibraryFinding Programming PartnersFunding and BudgetingGetting Organized and Executing ProgramsAdvertising Your Programs for SuccessPublic and Academic Library ProgrammingAssessment and Evaluation
Libraries use programming to build and maintain strong partnerships and collaborative opportunities that actively engage their users. In addition to these community-building measures programming can provide assessment tools that help inform future decision-making within the library environment while also assuring quality events and activities. Use this book to attract new patrons, highlight library services and resources, and showcase the overall quality and value of your library.

Michelle Demeteris the former student engagement and distance services coordinator for Florida State University Libraries. In her role, she supervised a unit that coordinated, developed, and executed programs and events for undergraduates, graduates, and faculty. Demeter currently serves as the head of instruction and undergraduate services at New York University Libraries and is active with several groups within the Association of College and Research Libraries.


Haley Holmes, Coordinator of Services to Adults, has been with the San Antonio Public Library for fourteen years. In 2004, Haley starred in a episode ofFaking It on TLC entitled Super Shy to Super Fly where she learned to be a Coyote Ugly bartender, which became the topic of her dissertation for a PhD in Information Science from the University of North Texas. She coordinates the 40 librarians who plan programs for adults and oversees the four Learn at SAPL adult learning centers. In her first year as coordinator, adult programming attendance doubled.

Chapter 1 Introduction to Programming and Outreach

Chapter 2 Making a Case for Programming

Chapter 3 Discovering the Best Programs for Your Library

Chapter 4 Finding Programming Partners

Chapter 5 Funding and Budgeting

Chapter 6 Getting Organized and Executing Programs

Chapter 7 Advertising Your Programs for Success

Chapter 8 Public Library Programming

Chapter 9 Academic Library Programming

Chapter 10Assessment and Evaluation

Chapter 11Additional Tips and Resources