Why do we do develop habits? And how can we change them?

We can always change. InThe Power of Habit,award-winningNew York Timesbusiness reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.

Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, andThe Power of Habitsreveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results ofkeystone habits, and how they can make all the difference between billions and millions, failure and success or even life and death.

The Power of Habitmakes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above allsuccess, the right habits can change everything.

Habits aren't destiny. Theyre science, one which can transform our businesses, our communities, and our lives.

Charles Duhigg is a Pulitzer Prize-winning investigative reporter forThe New York Timesand author ofThe Power of Habit.A graduate of Yale University and Harvard Business School, he has received the George Polk, the National Academies of Science and other awards. He lives in Brooklyn with his wife and two children.