Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our daily lives, interacting with and creating the culture we live in. Media Studies: An Introductory Textbook, introduces students to media as they are and have been, integrating history with close textual analysis in a consise, readable style. Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies. This new book provides a critical apparatus for "reading" the media students take for granted: clarifying the form and structure, history, production, reception, and the ways the media relate to one another and the audience that attends to them. Media Studies examines media--from print through the digital--as the production of media makers, media consumers, and the cultural, economic, political, and ideological forces that shape and contain them. It gives students the analytic skills they need in a presentation that is readable without sacrificing complexity. Written in a clear, compelling style based upon examples and informed by critical analysis, Media Studies will allow students to move within the media they know while increasing comprehension.

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Robert Kolker is Professor Emeritus at the University of Maryland, where he taught from 1971-2000. He is currently Adjunct Professor of Media Studies and American Studies at the University of Virginia.

Leseprobe

List of Illustrations. Preface. Acknowledgments. Introduction. 1 The Designs of Media. 2 From Broadsheet to Broadband: The News. 3 The Pitch: Advertising. 4 Music in Every Room: Radio and Recorded Music. 5 Watching TV. 6 Movies and Film. 7 Digital Spaces. Index